World’s First Electroluminescent Billboard Campaign
In a world-first, Luminous Media Canada has unveiled its highly-anticipated “Shine” campaign commissioned by Rogers Wireless, and ad-agency Publicis. The ten by twenty foot billboards are a world first for electroluminescent technology, as nothing on this scale has ever been executed.
With seventeen billboards posted across Canada by media host Pattison Outdoor this campaign is a major milestone for Luminous Media. The creative calls for one-hundred percent illumination, an industry term meaning the entire face of the billboard utilizes electroluminescent material. The Rogers “Shine” illumination pattern is also extremely intricate and detailed, all the way down to tiny, flashing snowflakes.
The campaign is slated to run through Christmas, with locations in Vancouver, Calgary, Edmonton, Toronto, and Ottawa.
Download hi-res WMV version here (18.1 mb)
Download low-res WMV version here (4.4 mb)
Posted on November 13th, 2005 by admin
Filed under: Billboards |
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