Royal Bank Keeps the Lights on With NO BLACKOUTS
The latest offering from Luminous Media Canada is the No Blackouts campaign, with client Royal Bank of Canada and agency BBDO. Hosted by Pattison Outdoor, these ten by twenty foot billboards feature a subtle, yet ominous message that seems to emanate from the heavens.
Taking advantage EL technology’s ability to fade in and out and printed on a black canvas, these billboards are posted in strategic locations throughout Toronto to make them appear out of nowhere.
The campaign runs eight weeks with many lcoations in the downtown core, along the Gardiner expressway, as well as running North on Yonge Street.
Download hi-res WMV version here (5 mb)
Download low-res WMV version here (1.1 mb)
Posted on July 7th, 2006 by admin
Filed under: Billboards |
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