Rogers “Shine” Wins Gold
The electroluminescent billboard campaign produced by Luminous Media Canada has struck gold! The campaign, commissioned by Rogers Wireless and agency Publicis, took home the GOLD award for ‘Best Mixed Media’ campaign at the Media Innovation Awards.
As a result of this campaign, Rogers Wireless increased sales by 35% and added 216,000 new subscribers (source: Marketing Magazine)
Click here to read Marketing Magazine’s article.
Photo by Nick Perry / nickperry.ca
Posted on November 9th, 2006 by admin
Filed under: Billboards, News |
Leave a Reply
You must be logged in to post a comment.