Philips Aurea Goes Electroluminescent in Retail
Another great benefit of electroluminescent technology from Luminous Media is the ability to take control over your retail advertising efforts. In a sea of signage and other things fighting for a customers’ attention it is becoming increasingly difficult to get your product noticed.That’s why Philips commissioned Luminous Media to produce these signs for use in retail environments across Europe. The signs are in promotion of the new Philips Aurea televisions which feature ambient lighting depending on what is happening on screen, making Luminous Media a perfect advertising partner for this campaign.
Illuminating the same way the new Aurea televisions do (through flashes and fades) Luminous Media was able to recreate the same ambience and put it into sign-form.
Download hi-res WMV version here (5.5 mb)
Download low-res WMV version here (1.2 mb)
Posted on September 1st, 2007 by admin
Filed under: Retail Signage |
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