Lucozade Charges Up with Luminous Media
The Luminous Media office in Ireland just unveiled their latest campaign to the public, a transit execution posted through Dublin promoting the popular energy drink Lucozade. Playing on a ‘battery’ theme, the creative in this campaign equates the Lucozade brand to being just as electrifying.
Instead of relying on a static print and hoping people would get a little kick out of the ad, Lucozade took control and commissioned Luminous Media to bring the creative to life. Using animation and illumination to literally fill the lucozade bottles batteries the ad delivers a real energizing punch to everyone who sees it.
Download hi-res WMV version here (7.8 mb)
Download low-res WMV version here (1.7 mb)
Posted on February 1st, 2008 by admin
Filed under: Transit + Subway |
Leave a Reply
You must be logged in to post a comment.