Another Electroluminescent First for Canada
April 15th, 2008 - Luminous Media Canada, the company that produced the world’s first electroluminescent billboard campaign has achieved another massive industry milestone — Canada’s first electroluminescent transit campaign.
Hosted by Metromedia Plus, and installed throughout Montreal’s busy subway system, these six and a half foot by four foot animated posters reinforce exactly why Luminous Media continues to revolutionize Out-of-Home advertising.
Cossette’s Identica Branding is the powerhouse behind the striking creative, which is for the Pontiac Vibe campaign. Luminous Media Canada, in collaboration with Metromedia Plus, was given the task of bringing the advertisement to life. The Vibe campaign uses Luminous Media’s electroluminescent technology for ultimate audience impact. With EL, Luminous Media is able to create paper-thin advertisements which light up and flash in any custom sequence.
Playing on the style of neon signage, Luminous Media focused on piping powerful red through the creative, a seamless design which when fully lit reveals itself as the city skyline. Using more than thirty-five frames of illumination the sign finishes with the illumination of the ad’s tagline “Vivez La Vibe”, along with the Pontiac logo and the car’s headlamps.
“It’s an important first for Canada,” said Michael Micacchi, Director of Operations for Luminous Media Canada, “Canada was home to the world’s first EL billboard campaign, and now we’ve achieved another industry milestone with Canada’s first EL transit campaign.”
The campaign is posted throughout Montreal’s subway network, and is slated to run until the middle of May.
Posted on May 5th, 2008 by admin
Filed under: Transit + Subway |
Leave a Reply
You must be logged in to post a comment.