New Mercedes-Benz Billboard Brightens the Brand
Toronto, Canada - in another industry first, Luminous Media has partnered with Astral Media to help execute their first electroluminescent billboard campaign. The ten foot by twenty foot sign sits atop a key piece of Astral’s Toronto OOH real estate and catches plenty of eyes through the use of electroluminescent animation:
This is also the first use of electroluminescent technology for Mercedes-Benz in Canada. The creative was produced by SGL Communications for BBDO Toronto, and is hosted by Astral Media Outdoor.
Posted on March 3rd, 2009 by admin
Filed under: Billboards |
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