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	<title>Luminous Media Canada News</title>
	<link>http://www.luminousmedia.ca/news</link>
	<description>News from Luminous Media Canada, World Leader in Electroluminescent Advertising Technologies</description>
	<pubDate>Tue, 03 Mar 2009 11:40:15 +0000</pubDate>
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		<title>New Mercedes-Benz Billboard Brightens the Brand</title>
		<link>http://www.luminousmedia.ca/news/2009/03/03/new-mercedes-benz-billboard-brightens-the-brand/</link>
		<comments>http://www.luminousmedia.ca/news/2009/03/03/new-mercedes-benz-billboard-brightens-the-brand/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 11:40:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Billboards]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2009/03/03/new-mercedes-benz-billboard-brightens-the-brand/</guid>
		<description><![CDATA[Toronto, Canada - in another industry first, Luminous Media has partnered with Astral Media to help execute their first electroluminescent billboard campaign. The ten foot by twenty foot sign sits atop a key piece of Astral&#8217;s Toronto ...]]></description>
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		<item>
		<title>Brand new Ultra-Thin, High-Gloss Electroluminescent Signs</title>
		<link>http://www.luminousmedia.ca/news/2008/08/19/brand-new-ultra-thin-high-gloss-electroluminescent-signs/</link>
		<comments>http://www.luminousmedia.ca/news/2008/08/19/brand-new-ultra-thin-high-gloss-electroluminescent-signs/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 05:37:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Transit + Subway]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[EL]]></category>

		<category><![CDATA[electroluminescent]]></category>

		<category><![CDATA[luminous media]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2008/08/19/brand-new-ultra-thin-high-gloss-electroluminescent-signs/</guid>
		<description><![CDATA[In another industry first, Luminous Media has again lead the way in the development of electroluminescent technology with the world&#8217;s first execution of high-gloss, ultra-thin electroluminescent technology:
www.youtube.com/watch?v=-UY10TnzZqE
Up to 50% thinner than regular electroluminescent technology, which regularly measures ...]]></description>
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		<item>
		<title>A-Channel News Covers Luminous Media</title>
		<link>http://www.luminousmedia.ca/news/2008/05/14/a-channel-news-covers-luminous-media/</link>
		<comments>http://www.luminousmedia.ca/news/2008/05/14/a-channel-news-covers-luminous-media/#comments</comments>
		<pubDate>Wed, 14 May 2008 08:33:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2008/05/14/a-channel-news-covers-luminous-media/</guid>
		<description><![CDATA[A-Channel News recently spent time with Luminous Media to talk about electroluminescent advertising technology. See the video below for their detailed coverage of EL technology and its importance to the advertising industry:
www.youtube.com/watch?v=LPb1g1zvaSs
]]></description>
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		<item>
		<title>Press - Toronto Star Covers Luminous Media Canada</title>
		<link>http://www.luminousmedia.ca/news/2008/05/05/toronto-star-covers-luminous-media/</link>
		<comments>http://www.luminousmedia.ca/news/2008/05/05/toronto-star-covers-luminous-media/#comments</comments>
		<pubDate>Mon, 05 May 2008 12:42:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Transit + Subway]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2008/05/05/toronto-star-covers-luminous-media/</guid>
		<description><![CDATA[Sean Gordon, Staff Reporter for the Toronto Star recently covered Luminous Media Canada and the electroluminescent transit campaign posted in Montreal&#8217;s subway system. Please click the following link to read the story (link opens in new window.)
]]></description>
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		</item>
		<item>
		<title>Another Electroluminescent First for Canada</title>
		<link>http://www.luminousmedia.ca/news/2008/05/05/another-first-for-canada/</link>
		<comments>http://www.luminousmedia.ca/news/2008/05/05/another-first-for-canada/#comments</comments>
		<pubDate>Mon, 05 May 2008 12:18:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Transit + Subway]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2008/05/05/another-first-for-canada/</guid>
		<description><![CDATA[April 15th, 2008 - Luminous Media Canada, the company that produced the world&#8217;s first electroluminescent billboard campaign has achieved another massive industry milestone &#8212; Canada&#8217;s first electroluminescent transit campaign.
www.youtube.com/watch?v=EDCYhea5kyo
Hosted by Metromedia Plus, and installed throughout Montreal&#8217;s busy ...]]></description>
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		</item>
		<item>
		<title>Nature&#8217;s Best &#038; Advertising&#8217;s Best</title>
		<link>http://www.luminousmedia.ca/news/2008/03/11/natures-best-calls-on-advertisings-best/</link>
		<comments>http://www.luminousmedia.ca/news/2008/03/11/natures-best-calls-on-advertisings-best/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 18:06:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Retail Signage]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/2008/03/11/natures-best-calls-on-advertisings-best/</guid>
		<description><![CDATA[March 3, 2008 - Nature&#8217;s Best pet food from Science Diet in partnership with Luminous Media has just executed their latest retail advertising campaign. Science Diet realized that by advertising with electroluminescent technology they could broadcast an ...]]></description>
		<wfw:commentRss>http://www.luminousmedia.ca/news/2008/03/11/natures-best-calls-on-advertisings-best/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lucozade Charges Up with Luminous Media</title>
		<link>http://www.luminousmedia.ca/news/2008/02/01/lucozade-energizes-with-luminous-media/</link>
		<comments>http://www.luminousmedia.ca/news/2008/02/01/lucozade-energizes-with-luminous-media/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 16:00:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Transit + Subway]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/?p=13</guid>
		<description><![CDATA[The Luminous Media office in Ireland just unveiled their latest campaign to the public, a transit execution posted through Dublin promoting the popular energy drink Lucozade. Playing on a &#8216;battery&#8217; theme, the creative in this campaign equates ...]]></description>
		<wfw:commentRss>http://www.luminousmedia.ca/news/2008/02/01/lucozade-energizes-with-luminous-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Luminous Media Canada Welcomes New Account Exec</title>
		<link>http://www.luminousmedia.ca/news/2008/01/28/luminous-media-canada-welcomes-new-account-exec/</link>
		<comments>http://www.luminousmedia.ca/news/2008/01/28/luminous-media-canada-welcomes-new-account-exec/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 16:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://luminousmedia.ca/news/?p=4</guid>
		<description><![CDATA[Luminous Media Canada is proud to announce the addition of Michael Bergemann to its sales force. Michael joins Luminous Media Canada as National Sales Executive, backed by a proven history in advertising sales and client management.

]]></description>
		<wfw:commentRss>http://www.luminousmedia.ca/news/2008/01/28/luminous-media-canada-welcomes-new-account-exec/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Nokia Christmas Campaign</title>
		<link>http://www.luminousmedia.ca/news/2007/12/01/nokia-christmas-campaign/</link>
		<comments>http://www.luminousmedia.ca/news/2007/12/01/nokia-christmas-campaign/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 15:10:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Transit + Subway]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[electroluminescent]]></category>

		<category><![CDATA[nokia]]></category>

		<category><![CDATA[sign]]></category>

		<guid isPermaLink="false">http://luminousmedia.ca/news/?p=3</guid>
		<description><![CDATA[www.youtube.com/watch?v=FzdvVVHEDvA
Nokia, in partnership with our Luminous Media office in Ireland recently executed this electroluminescent outdoor Christmas campaign to promote the new Nokia 3110. This campaign is a prime example of the versatility of electroluminescent technology from Luminous ...]]></description>
		<wfw:commentRss>http://www.luminousmedia.ca/news/2007/12/01/nokia-christmas-campaign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Philips Aurea Goes Electroluminescent in Retail</title>
		<link>http://www.luminousmedia.ca/news/2007/09/01/philips-aurea-goes-electroluminescent-in-retail/</link>
		<comments>http://www.luminousmedia.ca/news/2007/09/01/philips-aurea-goes-electroluminescent-in-retail/#comments</comments>
		<pubDate>Sat, 01 Sep 2007 16:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Retail Signage]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[electroluminescent]]></category>

		<category><![CDATA[flashing]]></category>

		<category><![CDATA[philips]]></category>

		<category><![CDATA[sign]]></category>

		<category><![CDATA[signage]]></category>

		<guid isPermaLink="false">http://www.luminousmedia.ca/news/?p=14</guid>
		<description><![CDATA[www.youtube.com/watch?v=amSrqW547RM
Another great benefit of electroluminescent technology from Luminous Media is the ability to take control over your retail advertising efforts. In a sea of signage and other things fighting for a customers&#8217; attention it is becoming increasingly ...]]></description>
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