Bacardi, a company which is no stranger to electroluminescent technology, commissioned Luminous Media Canada to produce these electroluminescent billboards (ten by twenty feet) for posting across Canada. With a splash of Bacardi crashing down to reveal the bottle, this creative takes advantage of everything that makes electroluminescent technology invaluable to advertisers.
As part of its expansion plan, Luminous Media officially opened the doors today to its new, state of the art production facility. Located in Zhuhai, China the factory is conveniently situated just one hour west of Hong Kong and boasts over 33,000 square feet of production capacity. Luminous Media’s new factory is also home to the latest electroluminescent production equipment, and employs the world’s leading EL engineers and print staff.
For more information on the new facility, or electroluminescent technology please contact your account executive or click here to email us now.
Posted on July 15th, 2007 by admin
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The electroluminescent billboard campaign produced by Luminous Media Canada has struck gold! The campaign, commissioned by Rogers Wireless and agency Publicis, took home the GOLD award for ‘Best Mixed Media’ campaign at the Media Innovation Awards.
As a result of this campaign, Rogers Wireless increased sales by 35% and added 216,000 new subscribers (source: Marketing Magazine)
Electroluminescent technology is incredibly versatile, revolutionizing billboard and transit advertising…and window signage? As a booster to their grand-scale promotion of the new Saturn Aura, Saturn of Canada and agency Cossette have commissioned Luminous Media Canada to re-invent their dealership windows.
These three foot by two foot electroluminescent posters use sweeping animations and fades to re-create the motion seen in television ads currently running. Posted in every Saturn dealership in Canada, these signs are also designed to keep the brand working overtime as they flash through the evening and on until morning.
Two versions of the sign were produced, one in English, and another in French.
The latest offering from Luminous Media Canada is the No Blackouts campaign, with client Royal Bank of Canada and agency BBDO. Hosted by Pattison Outdoor, these ten by twenty foot billboards feature a subtle, yet ominous message that seems to emanate from the heavens.
Taking advantage EL technology’s ability to fade in and out and printed on a black canvas, these billboards are posted in strategic locations throughout Toronto to make them appear out of nowhere.
The campaign runs eight weeks with many lcoations in the downtown core, along the Gardiner expressway, as well as running North on Yonge Street.
In a world-first, Luminous Media Canada has unveiled its highly-anticipated “Shine” campaign commissioned by Rogers Wireless, and ad-agency Publicis. The ten by twenty foot billboards are a world first for electroluminescent technology, as nothing on this scale has ever been executed.
With seventeen billboards posted across Canada by media host Pattison Outdoor this campaign is a major milestone for Luminous Media. The creative calls for one-hundred percent illumination, an industry term meaning the entire face of the billboard utilizes electroluminescent material. The Rogers “Shine” illumination pattern is also extremely intricate and detailed, all the way down to tiny, flashing snowflakes.
The campaign is slated to run through Christmas, with locations in Vancouver, Calgary, Edmonton, Toronto, and Ottawa.
