Back Story

Stepping into the realm of advertising with Ogilvy Zimbabwe, Brendan launched his career in client services before transitioning into the world of media, where he learned about all the essential puzzle pieces that fit into the machine that is an ad agency.

Making the big move across the atlantic ocean to Halifax, Nova Scotia led to a new role, and a natural progression into the insights and strategy side of the business. It is here where Brendan established a strong foundation creating buyer personas, and consumer behaviour research which is critical to producing powerful strategies. When that role eventually evolved into the media realm, he acquired the unique ability to merge those two worlds together in his own unique way, combining data with the most efficient medium to execute water tight media strategies and measure their effectiveness.

Strategize it, Execute it and Evaluate it, is the digital marketing mantra he has lived by ever since. Since then, working with a few high-powered, Halifax-based advertising agencies in the digital media arena, has allowed him to hone in on the subtle art of digital marketing. This has all culminated in the birth of Luminous Media Consulting Inc. or LMC for short; and Brendan becoming a fully fledged digital marketing consultant. Why the name LMC? All bright ideas begin with a spark; and LMC intends to ignite the momentum of those ideas by providing clear and concise marketing solutions that illuminate through the often ambiguous marketing problems.

With an enhanced specialization of the selection of the most optimal media available, Brendan is able to communicate ad messages to consumers, prepare media plans for clients; buying time and space, all while keeping abreast with media trends. This has ultimately contributed to positive as well as lucrative relationships with the clients he has partnered with.

Please see the portfolio tab to catch a glimpse of the top regionally and internationally recognized brands Brendan has had the opportunity to work with.