Riverside Inn
Website Development
As one of Canada’s leading organizations supporting Black-owned businesses, the Black Business Initiative (BBI) needed a modern, accessible, and future-proofed website to reflect its growing impact. In 2023, Luminous Media Consulting partnered with BBI to lead a full-scale redesign, aimed at improving user experience, accessibility, and visibility for Black entrepreneurs across Nova Scotia.
Our approach began with a deep dive into BBI’s audiences: entrepreneurs, community members, partners, and government stakeholders. We then restructured the site architecture for intuitive navigation, ensuring users could easily access programs, resources, and business support information.
Key achievements included:
Showcasing BBI-supported businesses across the province, this tool empowers visibility and economic support for local Black entrepreneurs.
We implemented a French-language translation system, making the entire website navigable in both English and French to meet accessibility and inclusivity standards.
We created a centralized hub for showcasing upcoming workshops, application deadlines, community programs, and networking events.
The new site features modern visuals, simplified layouts, and a mobile-first user experience.
This project not only revitalized BBI’s online presence but also helped position the organization as a more agile, community-connected, and digitally accessible leader in economic development.